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Syndication

PR Influences Podcast December 2006

Jenni Beattie, New Media and Research Manager Network PR describes how the new media is impacting on the PR industry today.

The podcast discusses the emergence of citizen journalism where previously viewers of the media are actively involved in producing content.

Ramifications of this change include the need to converse with this increasingly active community.
Direct download: New_Media_Pr_2006_-_Jenni_Beattie.output.mp3
Category: podcasts -- posted at: 5:03 AM
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